Senior B2B Copywriter for Complex, High-Stakes Brands
Scott Vander Heiden is a seasoned creative partner for agencies and brands that need strong ideas and reliable execution.
With close to two decades in the field, he specializes in technical, industrial and B2B categories — including fire and life safety, building technology and smart infrastructure — where messaging is complex, the stakes are high and generic copy simply doesn't cut it.
He helps turn difficult ideas into clear, compelling stories across channels.
Trusted by Brands and Agencies Across the Country
Award-winning, strategic and easy to work with — a senior creative partner without the overhead. Count on me for:
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Websites – Clear, persuasive, UX-driven copy aligned with your brand voice
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Ads – Digital, print and social campaigns that get clicks and conversions
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Campaigns – Strategic messaging and multi-channel content for product launches, brand awareness and lead generation
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Taglines & Slogans – Memorable phrases that capture your brand’s essence and set you apart
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Scripts – Stories that drive engagement, whether it’s for broadcast, social or web
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Presentations – Executive decks, sales pitches and keynote narratives that inform and inspire
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White Papers – Well-researched, thought-leadership content that builds authority and trust
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Blogs – SEO-optimized, reader-focused content to support content marketing
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Emails – Powerful messaging informs and drives targeted action
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Video Marketing – Engaging, kinetic videos that get attention and capture your brand – from script to screen
CHRISTINA,
PRODUCT MANAGER
Scott was thoughtful, efficient, and impressively intuitive in how he translated a relatively light brief into a range of compelling tagline options. It is rare to find a creative partner who combines speed, strategic understanding, and strong output so seamlessly.
BOB, CEO
Scott came to us as a referral and we're glad he did. In a short amount of time, he made a big impact on our brand story and was a great collaborator throughout. I would definitely work with him again.
EMILY, TECH STRATEGIST
Scott excels at balancing SEO recommendations and marketing objectives with storytelling for effective content that results in stellar engagement. If you're on the search for a freelance writer, I would highly recommend him.